/* =========================================================
   Local SEO Guy — site styles
   Theme: white / black with deep-blue gradient hero (matches localseoguy.in)
   ========================================================= */
:root{
  --white:#ffffff; --bg:#ffffff; --soft:#f6f7f9; --soft-2:#eef0f3;
  --ink:#0d0d0d; --text:#333333; --muted:#6b6f76; --line:#e6e8ec;
  --dark:#111111; --dark-2:#1a1a1a; --dark-line:#2c2c2c; --dark-muted:#a3a3a3;
  --navy:#07122e; --blue:#2453d6; --sky:#8fb4ff;
  --cream:#fffdea; --rose:#fef3f2; --mint:#eafff6; --ice:#f0f9ff;
  --good:#16a34a; --bad:#dc2626;
  --r:16px; --r-lg:24px;
  --shadow:0 1px 2px rgba(0,0,0,.05),0 10px 30px rgba(0,0,0,.07);
  --head:"Plus Jakarta Sans",system-ui,sans-serif; --body:"DM Sans",system-ui,sans-serif;
  --hero-bg:
    radial-gradient(900px 520px at 78% 18%,rgba(83,135,255,.55),transparent 60%),
    radial-gradient(700px 500px at 10% 100%,rgba(36,83,214,.45),transparent 60%),
    linear-gradient(160deg,#030712 0%,#07122e 45%,#0d2a6b 100%);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--text);font-family:var(--body);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:1200px;margin:0 auto;padding:0 24px}
.narrow{max-width:860px}
h1,h2,h3,h4,h5{font-family:var(--head);color:var(--ink);line-height:1.12;letter-spacing:-.025em;font-weight:700}
h2{font-size:clamp(2rem,4.2vw,3.25rem)}
.tag{display:inline-block;font-size:.8rem;font-weight:500;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.lede{font-size:1.08rem;color:var(--muted);max-width:620px}
section{padding:100px 0}
.sec-head{display:flex;flex-direction:column;gap:14px;margin-bottom:52px}
.sec-head.row{flex-direction:row;justify-content:space-between;align-items:flex-end;gap:32px;flex-wrap:wrap}
.sec-head.row>div{display:flex;flex-direction:column;gap:14px}
.center{text-align:center;align-items:center}
.center .lede{margin:0 auto}
.bg-soft{background:var(--soft)}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
form.lead h2.h3{font-size:1.3rem}
.pt0{padding-top:0}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--body);font-weight:600;font-size:.96rem;text-decoration:none;padding:14px 22px;border-radius:8px;border:1px solid transparent;cursor:pointer;transition:transform .15s,background .15s,color .15s,box-shadow .15s;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn-black{background:var(--ink);color:#fff}
.btn-black:hover{box-shadow:0 10px 24px rgba(0,0,0,.2)}
.btn-white{background:#fff;color:var(--ink)}
.btn-glass{background:rgba(255,255,255,.12);color:#fff;border-color:rgba(255,255,255,.25);backdrop-filter:blur(6px)}
.btn-glass:hover{background:rgba(255,255,255,.2)}
.btn-line{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-line:hover{background:var(--ink);color:#fff}
.arrow{width:16px;height:16px}

/* ===== header ===== */
header.site{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .25s,box-shadow .25s,color .25s;color:#fff}
header.site.solid{background:rgba(255,255,255,.94);backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line);color:var(--ink)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px;gap:24px}
.logo{display:flex;align-items:center;background:#fff;border-radius:10px;padding:6px 10px}
.logo img{height:30px;width:auto}
.nav-links{display:flex;gap:26px;list-style:none;align-items:center}
.nav-links a{text-decoration:none;font-size:.95rem;font-weight:500;opacity:.88}
.nav-links a:hover,.nav-links a.active{opacity:1;text-decoration:underline;text-underline-offset:6px}
header.site .btn-cta{background:#fff;color:var(--ink);padding:11px 18px;font-size:.9rem}
header.site.solid .btn-cta{background:var(--ink);color:#fff}
.menu-btn{display:none;background:none;border:0;color:inherit;cursor:pointer;padding:6px}

/* ===== home hero ===== */
.hero{position:relative;padding:150px 0 0;color:#fff;overflow:hidden;background:var(--hero-bg)}
.hero::before,.page-hero::before{content:"";position:absolute;inset:0;background:url("/assets/img/2026-04-PhQLccbx0pYEOEXYe0RjcjyIJw.webp") center/cover no-repeat;opacity:.55;mix-blend-mode:screen;pointer-events:none}
.hero .wrap,.page-hero .wrap{position:relative}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.pill{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);border-radius:6px;padding:7px 12px;font-size:.85rem;font-weight:500;margin-bottom:26px;color:#fff}
.hero h1{color:#fff;font-size:clamp(2.5rem,5.6vw,4.4rem);font-weight:700}
.hero h1 em,.page-hero h1 em{font-style:normal;background:linear-gradient(90deg,#9cc1ff,#ffffff 70%);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero p.sub{color:rgba(255,255,255,.8);font-size:1.12rem;margin-top:22px;max-width:540px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
.avail{display:flex;align-items:center;gap:10px;margin-top:22px;font-size:.88rem;color:rgba(255,255,255,.75)}
.dot{width:8px;height:8px;border-radius:50%;background:#22c55e;box-shadow:0 0 0 4px rgba(34,197,94,.22);animation:pulse 2s infinite}
@keyframes pulse{50%{box-shadow:0 0 0 8px rgba(34,197,94,.05)}}

.me-line{display:flex;align-items:center;gap:14px;margin-top:28px;max-width:500px;font-size:.92rem;color:rgba(255,255,255,.82);line-height:1.45}
.me-line img{width:52px;height:52px;border-radius:50%;object-fit:cover;object-position:top;background:#fff;border:2px solid rgba(255,255,255,.7);flex:none}
.me-line b{color:#fff}
.me-line .avail{margin-top:6px;font-size:.82rem}
.cal-embed{margin-top:48px;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:#fff}
.cal-embed .calendly-inline-widget{min-width:300px;height:700px}

/* ===== inner page hero ===== */
.page-hero{position:relative;overflow:hidden;background:var(--hero-bg);color:#fff;padding:160px 0 90px}
.page-hero .crumbs{font-size:.85rem;color:rgba(255,255,255,.65);margin-bottom:22px}
.page-hero .crumbs a{color:rgba(255,255,255,.85);text-decoration:none}
.page-hero .crumbs a:hover{text-decoration:underline}
.page-hero h1{color:#fff;font-size:clamp(2.3rem,5vw,4rem);max-width:900px}
.page-hero p.sub{color:rgba(255,255,255,.8);font-size:1.12rem;margin-top:20px;max-width:680px}
.page-hero .hero-cta{margin-top:30px}
.page-hero .meta{display:flex;gap:10px;flex-wrap:wrap;margin-top:26px}
.page-hero .meta span{font-size:.82rem;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.08);border-radius:6px;padding:5px 11px}

/* before/after card */
.ba{position:relative;border-radius:20px;overflow:hidden;background:#fff;color:var(--ink);box-shadow:0 30px 80px rgba(0,0,0,.45);user-select:none;touch-action:pan-y}
.ba-panel{padding:20px 20px 16px;background:#fff}
.ba-after{position:absolute;inset:0;clip-path:inset(0 0 0 50%)}
.ba-top{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:10px}
.ba-label{font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:4px 9px;border-radius:5px}
.ba-before .ba-label{background:#fee2e2;color:var(--bad)} .ba-after .ba-label{background:#dcfce7;color:var(--good)}
.ba-sub{font-weight:600;font-size:.88rem;margin-top:10px;font-family:var(--head)}
.ba-avg{text-align:right;font-size:.72rem;color:var(--muted)}
.ba-avg b{display:block;font-family:var(--head);font-size:1.75rem;color:var(--ink);line-height:1}
.kw{display:grid;grid-template-columns:42px 1fr auto;gap:10px;align-items:center;padding:9px 0;border-top:1px solid var(--line);font-size:.88rem}
.rk{font-family:var(--head);font-weight:800;font-size:.95rem;height:28px;border-radius:7px;display:grid;place-items:center}
.ba-before .rk{background:#fee2e2;color:var(--bad)} .ba-after .rk{background:#dcfce7;color:var(--good)}
.kw .st{font-size:.72rem;font-weight:700}
.ba-before .st{color:var(--bad)} .ba-after .st{color:var(--good)}
.ba-foot{margin-top:10px;padding:9px 12px;border-radius:9px;font-size:.8rem;font-weight:600}
.ba-before .ba-foot{background:#fee2e2;color:var(--bad)} .ba-after .ba-foot{background:#dcfce7;color:var(--good)}
.ba-handle{position:absolute;top:0;bottom:0;left:50%;width:3px;background:var(--ink);transform:translateX(-50%);pointer-events:none}
.ba-handle span{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);background:var(--ink);color:#fff;font-size:.66rem;letter-spacing:2px;padding:9px 11px;border-radius:99px;white-space:nowrap}
.ba-range{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:ew-resize;margin:0}
.ba-hint{text-align:center;color:rgba(255,255,255,.65);font-size:.8rem;margin-top:12px}

.hero-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:72px;padding-bottom:40px}
.hs{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);border-radius:14px;padding:20px 22px;backdrop-filter:blur(8px)}
.hs b{display:block;font-family:var(--head);font-size:2.2rem;font-weight:700;color:#fff;line-height:1}
.hs span{display:block;margin-top:8px;color:rgba(255,255,255,.7);font-size:.9rem}

/* hero proof panel (home) */
.proof{display:grid;grid-template-columns:repeat(4,1fr);margin:72px 0 48px;border-radius:20px;overflow:hidden;
  background:linear-gradient(180deg,rgba(255,255,255,.09),rgba(255,255,255,.04));border:1px solid rgba(255,255,255,.14);
  backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);box-shadow:0 20px 60px rgba(0,0,0,.25),inset 0 1px 0 rgba(255,255,255,.08)}
.pf{position:relative;padding:24px 24px 22px;display:flex;flex-direction:column;min-height:228px;transition:background .25s}
.pf+.pf{border-left:1px solid rgba(255,255,255,.1)}
.pf:hover{background:rgba(255,255,255,.05)}
.pf-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.pf-ic{width:38px;height:38px;border-radius:10px;display:grid;place-items:center;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.14)}
.pf-ic svg{width:18px;height:18px;fill:none;stroke:#cfe0ff;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.pf-tag{font-size:.72rem;font-weight:600;letter-spacing:.04em;color:rgba(255,255,255,.65);background:rgba(255,255,255,.08);border-radius:99px;padding:4px 10px}
.pf-tag.up{color:#4ade80;background:rgba(74,222,128,.12)}
.pf b{font-family:var(--head);font-size:2.6rem;font-weight:700;color:#fff;line-height:1;letter-spacing:-.03em}
.pf b small{font-size:1.1rem;color:rgba(255,255,255,.55);font-weight:600;margin-left:2px}
.pf-l{display:block;margin-top:8px;color:rgba(255,255,255,.72);font-size:.92rem}
.pf-spark{width:100%;height:38px;margin-top:auto;padding-top:14px;overflow:visible}
.spk-line{stroke-dasharray:200;stroke-dashoffset:200;animation:draw 1.6s .4s ease-out forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.pack{margin-top:auto;padding-top:14px;display:grid;gap:5px}
.pk{display:flex;align-items:center;gap:8px;height:22px;border-radius:6px;background:rgba(255,255,255,.06);padding:0 8px;font-size:.72rem}
.pk i{font-style:normal;font-weight:700;width:14px;height:14px;border-radius:50%;display:grid;place-items:center;font-size:.6rem;background:rgba(255,255,255,.18);color:#fff;flex:none}
.pk span{flex:1;height:5px;border-radius:3px;background:rgba(255,255,255,.14)}
.pk.me{background:#fff;color:var(--ink)}
.pk.me i{background:#EA4335}
.pk.me span{height:auto;background:none;font-weight:600}
.pk.me em{font-style:normal;color:#b7791f;font-weight:600}
.faces{margin-top:auto;padding-top:14px;display:flex;align-items:center}
.faces img,.faces span{width:38px;height:38px;border-radius:50%;background:#fff;border:2px solid #0b1d4d;object-fit:contain;padding:4px;margin-left:-9px}
.faces img:first-child{margin-left:0}
.faces span{display:grid;place-items:center;padding:0;font-size:.7rem;font-weight:700;color:var(--ink);background:#dbe6ff}
.rate{margin-top:auto;padding-top:14px}
.stars-lg{display:block;color:#fbbf24;font-size:1.25rem;letter-spacing:3px;line-height:1}
.rate-src{display:block;margin-top:8px;font-size:.78rem;color:rgba(255,255,255,.6)}

/* logos */
.logos{padding:56px 0 20px;text-align:center}
.logos p{font-size:.95rem;color:var(--muted)}
.logo-strip{overflow:hidden;margin-top:28px;mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.logo-track{display:flex;gap:56px;width:max-content;animation:scroll 40s linear infinite;align-items:center}
.logo-track img{height:54px;width:auto;filter:grayscale(1);opacity:.75;transition:filter .2s,opacity .2s}
.logo-track img:hover{filter:none;opacity:1}
@keyframes scroll{to{transform:translateX(-50%)}}

/* intro */
.intro{padding:60px 0 100px;text-align:center}
.intro h2{max-width:820px;margin:0 auto}
.intro p{max-width:700px;margin:20px auto 0;font-size:1.1rem;color:var(--muted)}
.intro strong{display:inline-block;margin-top:18px;color:var(--ink);font-weight:600}

/* cards / bento */
.bento{display:grid;grid-template-columns:1fr 1.05fr 1fr;gap:18px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px}
.quote{font-size:1rem;color:var(--text)}
.stars{color:#f5a623;letter-spacing:2px}
.who{display:flex;align-items:center;gap:12px;margin-top:18px}
.av{width:40px;height:40px;border-radius:50%;display:grid;place-items:center;font-weight:700;color:#fff;font-size:.88rem;flex:none}
.who b{display:block;color:var(--ink);font-size:.95rem;font-family:var(--head)}
.who span{font-size:.82rem;color:var(--muted)}
.reply{margin-top:16px;margin-left:26px;background:var(--soft);border-radius:12px;padding:12px 14px;font-size:.9rem}
.reply b{display:block;font-size:.8rem;color:var(--ink)}
.photo-card{position:relative;border-radius:var(--r);overflow:hidden;min-height:420px;background:#222 url("/assets/img/2026-06-Portrait-of-Smiling-Man.jpg") center top/cover;display:flex;align-items:flex-end}
.photo-card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,rgba(0,0,0,.85))}
.photo-card div{position:relative;z-index:1;padding:26px;color:#fff}
.photo-card p{font-size:1.02rem}
.photo-card b{display:block;margin-top:12px;font-family:var(--head)}
.metric-card{display:flex;flex-direction:column;justify-content:space-between;gap:24px}
.metric-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.metric{border-radius:12px;padding:18px;background:var(--mint)}
.metric:nth-child(2){background:var(--ice)}
.metric b{font-family:var(--head);font-size:2.2rem;color:var(--ink);line-height:1;display:block}
.metric span{font-size:.85rem;color:var(--muted)}
.stack{display:grid;gap:18px}

/* rank grid */
.gridsec{background:var(--dark);color:#ddd}
.gridsec h2{color:#fff}
.gridsec .tag,.gridsec .lede{color:var(--dark-muted)}
.grid-wrap{display:grid;grid-template-columns:1fr 1.05fr;gap:64px;align-items:center}
.map{position:relative;aspect-ratio:1;border-radius:22px;overflow:hidden;border:1px solid var(--dark-line);background:radial-gradient(circle,rgba(255,255,255,.05) 1px,transparent 1.5px) 0 0/22px 22px,linear-gradient(135deg,#1b1f2a,#12151c)}
.map svg{position:absolute;inset:0;width:100%;height:100%}
.rank-grid{position:absolute;inset:6%;display:grid;grid-template-columns:repeat(7,1fr);gap:7px}
.cell{aspect-ratio:1;border-radius:50%;display:grid;place-items:center;font-family:var(--head);font-weight:800;font-size:clamp(.6rem,1.3vw,.88rem);color:#fff;transform:scale(.85);transition:background .45s,transform .45s}
.cell.on{transform:scale(1)}
.toggle{display:inline-flex;background:var(--dark-2);border:1px solid var(--dark-line);border-radius:10px;padding:4px;margin-top:28px}
.toggle button{border:0;background:transparent;color:var(--dark-muted);font:600 .9rem var(--body);padding:10px 18px;border-radius:7px;cursor:pointer}
.toggle button.active{background:#fff;color:var(--ink)}
.gstats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:22px}
.gstats div{border:1px solid var(--dark-line);border-radius:12px;padding:16px;background:var(--dark-2)}
.gstats b{display:block;font-family:var(--head);font-size:1.7rem;color:#fff;line-height:1}
.gstats span{font-size:.8rem;color:var(--dark-muted)}
.legend{display:flex;gap:18px;flex-wrap:wrap;margin-top:18px;font-size:.84rem;color:var(--dark-muted)}
.legend i{display:inline-block;width:11px;height:11px;border-radius:50%;margin-right:6px;vertical-align:-1px}
.fine{font-size:.78rem;color:#777;margin-top:14px}

/* services accordion (dark) */
.svc-sec{background:var(--dark-2);color:#ddd;border-top:1px solid var(--dark-line)}
.svc-sec h2{color:#fff}
.svc-sec .tag,.svc-sec .lede{color:var(--dark-muted)}
.svc-wrap{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:start}
.svc-list{list-style:none;border-top:1px solid var(--dark-line)}
.svc-item{border-bottom:1px solid var(--dark-line)}
.svc-btn{width:100%;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:22px 0;background:none;border:0;color:#cfcfcf;font:600 1.18rem var(--head);text-align:left;cursor:pointer;letter-spacing:-.01em}
.svc-btn .pm{font-weight:300;font-size:1.6rem;line-height:1;transition:transform .25s;color:#888}
.svc-item.active .svc-btn{color:#fff}
.svc-item.active .pm{transform:rotate(45deg);color:#fff}
.svc-body{display:none;padding:0 0 24px}
.svc-item.active .svc-body{display:block}
.svc-body p{color:var(--dark-muted);font-size:.98rem}
.svc-body ul{list-style:none;display:grid;gap:8px;margin-top:16px}
.svc-body li,.ticks li{display:flex;gap:10px;align-items:flex-start;font-size:.95rem}
.svc-body li{color:#e5e5e5}
.svc-body li::before,.ticks li::before{content:"";flex:none;width:18px;height:18px;margin-top:3px;border-radius:50%;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23111' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m5 12 5 5 9-10'/%3E%3C/svg%3E") center/10px no-repeat}
.ticks{list-style:none;display:grid;gap:9px}
.ticks li::before{background-color:var(--ink);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m5 12 5 5 9-10'/%3E%3C/svg%3E")}
.svc-img{position:sticky;top:110px;border-radius:var(--r-lg);overflow:hidden;aspect-ratio:4/3;background:#222}
.svc-img img{width:100%;height:100%;object-fit:cover;transition:opacity .35s}
.svc-img .cap{position:absolute;left:16px;bottom:16px;background:rgba(0,0,0,.65);backdrop-filter:blur(6px);color:#fff;font-size:.82rem;font-weight:500;padding:8px 12px;border-radius:8px}
.svc-body .m-img{display:none}

/* services tabs v2 (home "What I Do") */
.svc2-head{display:grid;grid-template-columns:1.25fr 1fr;gap:48px;align-items:end;margin-bottom:56px}
.svc2-head h2{margin-top:14px;font-size:clamp(2rem,3.6vw,2.9rem);max-width:640px}
.svc2-head .lede{color:var(--dark-muted);margin-bottom:6px}
.svc2{display:grid;grid-template-columns:minmax(300px,.85fr) 1.15fr;gap:28px;align-items:start}
.svc2-tabs{display:flex;flex-direction:column;gap:10px}
.svc2-tab{display:flex;align-items:center;gap:18px;width:100%;text-align:left;padding:18px 20px;border-radius:14px;border:1px solid var(--dark-line);background:transparent;color:#cfcfcf;cursor:pointer;font-family:var(--body);transition:background .2s,border-color .2s,transform .2s}
.svc2-tab:hover{background:rgba(255,255,255,.04);border-color:#3a3a3a}
.svc2-tab .n{font-family:var(--head);font-weight:700;font-size:.85rem;width:40px;height:40px;border-radius:10px;display:grid;place-items:center;background:#262626;color:#9a9a9a;flex:none;transition:background .2s,color .2s}
.svc2-tab b{display:block;font-family:var(--head);font-weight:600;font-size:1.04rem;color:#e8e8e8;letter-spacing:-.01em}
.svc2-tab small{display:block;font-size:.84rem;color:#8d8d8d;margin-top:2px}
.svc2-tab.active{background:#fff;border-color:#fff;transform:translateX(4px)}
.svc2-tab.active .n{background:var(--ink);color:#fff}
.svc2-tab.active b{color:var(--ink)}
.svc2-tab.active small{color:var(--muted)}
.svc2-panels{position:relative}
.svc2-panel{display:none;background:#222;border:1px solid var(--dark-line);border-radius:22px;overflow:hidden;animation:fadeUp .35s ease}
.svc2-panel.active{display:block}
@keyframes fadeUp{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.svc2-img{aspect-ratio:16/7;overflow:hidden;background:#2a2a2a}
.svc2-img img{width:100%;height:100%;object-fit:cover}
.svc2-body{padding:30px 32px 32px}
.svc2-body h3{color:#fff;font-size:1.5rem}
.svc2-body p{color:var(--dark-muted);margin-top:10px;font-size:1rem}
.svc2-list{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px 22px;margin-top:22px}
.svc2-list li{display:flex;gap:10px;align-items:flex-start;color:#e5e5e5;font-size:.94rem;line-height:1.45}
.svc2-list li::before{content:"";flex:none;width:18px;height:18px;margin-top:1px;border-radius:50%;background:#fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23111' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m5 12 5 5 9-10'/%3E%3C/svg%3E") center/10px no-repeat}
.svc2-link{display:inline-block;margin-top:26px;color:#fff;font-weight:600;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.35);padding-bottom:2px}
.svc2-link:hover{border-color:#fff}

/* services page v3 */
.goals{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
.goal{display:flex;flex-direction:column;gap:12px;padding:22px 20px;border:1px solid var(--line);border-radius:var(--r);background:#fff;text-decoration:none;transition:transform .2s,box-shadow .2s,border-color .2s}
.goal:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#d5d9e0}
.g-ic{width:44px;height:44px;border-radius:12px;background:var(--soft);display:grid;place-items:center;font-size:1.3rem}
.goal:nth-child(1) .g-ic{background:var(--mint)} .goal:nth-child(2) .g-ic{background:var(--cream)} .goal:nth-child(3) .g-ic{background:var(--ice)} .goal:nth-child(4) .g-ic{background:var(--rose)}
.g-q{font-family:var(--head);font-weight:600;color:var(--ink);font-size:1.02rem;line-height:1.35}
.g-a{margin-top:auto;font-size:.86rem;font-weight:600;color:var(--blue)}

.subnav{position:sticky;top:76px;z-index:40;background:rgba(255,255,255,.94);backdrop-filter:blur(10px);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.subnav .wrap{display:flex;gap:6px;overflow-x:auto;scrollbar-width:none;padding-top:10px;padding-bottom:10px}
.subnav .wrap::-webkit-scrollbar{display:none}
.subnav a{flex:none;text-decoration:none;font-size:.9rem;font-weight:600;color:var(--muted);padding:8px 14px;border-radius:99px;transition:background .2s,color .2s}
.subnav a:hover{color:var(--ink)}
.subnav a.active{background:var(--ink);color:#fff}

.svc3-wrap{padding-top:40px}
.svc3{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center;padding:64px 0;border-bottom:1px solid var(--line);scroll-margin-top:150px}
.svc3:last-child{border-bottom:0}
.svc3:nth-child(even) .svc3-media{order:-1}
.svc3-num{display:flex;align-items:center;gap:12px;font-size:.82rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.svc3-num span{font-family:var(--head);width:36px;height:36px;border-radius:10px;background:var(--ink);color:#fff;display:grid;place-items:center;letter-spacing:0}
.svc3 h2{font-size:clamp(1.7rem,3vw,2.4rem);margin:16px 0 12px}
.svc3-body>p{color:var(--muted);font-size:1.04rem;max-width:560px}
.svc3 h4,.svc3 .svc3-h{font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink);margin-top:28px}
.svc3-list{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px 20px;margin-top:14px}
.svc3-list li{display:flex;gap:10px;align-items:flex-start;padding:12px 14px;border-radius:12px;background:var(--soft);font-size:.93rem;line-height:1.4;color:var(--ink)}
.svc3-list li::before{content:"";flex:none;width:18px;height:18px;margin-top:1px;border-radius:50%;background:var(--ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m5 12 5 5 9-10'/%3E%3C/svg%3E") center/10px no-repeat}
.bestfor{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:22px}
.bestfor span{font-size:.8rem;font-weight:600;color:var(--muted);margin-right:4px}
.bestfor em{font-style:normal;font-size:.82rem;font-weight:500;border:1px solid var(--line);border-radius:99px;padding:5px 12px;color:var(--text)}
.svc3-cta{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}
.svc3-media{position:relative;border-radius:var(--r-lg);overflow:hidden;aspect-ratio:4/3.4;background:var(--soft-2)}
.svc3-media img{width:100%;height:100%;object-fit:cover}
.svc3-media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(0,0,0,.45))}
.proofchip{position:absolute;left:18px;right:18px;bottom:18px;z-index:2;display:grid;grid-template-columns:auto 1fr;grid-template-rows:auto auto;column-gap:14px;align-items:center;background:rgba(255,255,255,.96);backdrop-filter:blur(6px);border-radius:14px;padding:14px 18px;text-decoration:none;box-shadow:0 10px 30px rgba(0,0,0,.18);transition:transform .2s}
.proofchip:hover{transform:translateY(-3px)}
.proofchip b{grid-row:span 2;font-family:var(--head);font-size:1.7rem;color:var(--ink);line-height:1}
.proofchip span{font-size:.86rem;color:var(--text);line-height:1.35}
.proofchip i{font-style:normal;font-size:.8rem;font-weight:600;color:var(--blue)}

/* case study cards */
.cases{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.case{display:flex;flex-direction:column;text-decoration:none;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:#fff;transition:transform .2s,box-shadow .2s}
.case:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.case-img{aspect-ratio:582/400;background:var(--soft-2);overflow:hidden}
.case-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.case:hover .case-img img{transform:scale(1.03)}
.case-body{padding:24px 26px 26px;display:flex;flex-direction:column;gap:14px;flex:1}
.case-meta{display:flex;gap:8px;flex-wrap:wrap}
.chip{font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;border:1px solid var(--line);border-radius:6px;padding:4px 9px;color:var(--muted)}
.case h3{font-size:1.45rem}
.case p{color:var(--muted);font-size:.95rem}
.case-nums{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:auto}
.case-nums div{background:var(--soft);border-radius:10px;padding:12px}
.case-nums b{display:block;font-family:var(--head);font-size:1.35rem;color:var(--ink);line-height:1.1}
.case-nums span{font-size:.75rem;color:var(--muted);line-height:1.3;display:block;margin-top:4px}
.case-link{font-weight:600;color:var(--ink);font-size:.92rem}
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:32px}
.filters button{font:600 .88rem var(--body);border:1px solid var(--line);background:#fff;color:var(--text);padding:9px 16px;border-radius:99px;cursor:pointer}
.filters button.active{background:var(--ink);border-color:var(--ink);color:#fff}
.case.is-hidden{display:none}

/* project grid (websites & apps) */
.projects{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.proj{text-decoration:none;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:#fff;transition:transform .2s,box-shadow .2s}
.proj:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.proj .pi{aspect-ratio:4/3;background:var(--soft-2);overflow:hidden}
.proj .pi img{width:100%;height:100%;object-fit:cover}
.proj div.pb{padding:14px 16px}
.proj b{font-family:var(--head);color:var(--ink);display:block}
.proj span{font-size:.8rem;color:var(--muted)}

/* numbers band */
/* numbers band: compact dark strip that echoes the hero */
.band{position:relative;overflow:hidden;padding:56px 0 40px;color:#fff;
  background:radial-gradient(700px 300px at 85% 0%,rgba(83,135,255,.35),transparent 65%),linear-gradient(135deg,#050b1f 0%,#0a1a45 60%,#10307f 100%)}
.band .sec-head h2{color:#fff}
.band .sec-head .tag,.band .sec-head .lede{color:rgba(255,255,255,.7)}
.nums{--nl:rgba(255,255,255,.12);display:grid;grid-template-columns:repeat(5,1fr)}
.nums.n3{grid-template-columns:repeat(3,1fr)}
.num{padding:8px 26px;border-left:1px solid var(--nl)}
.num:first-child{border-left:0;padding-left:0}
.num b{display:block;font-family:var(--head);font-size:clamp(1.9rem,3vw,2.6rem);font-weight:700;color:#fff;line-height:1;letter-spacing:-.02em}
.num span{display:block;margin-top:10px;font-size:.9rem;color:rgba(255,255,255,.68);line-height:1.4}
.band .fine{text-align:left;color:rgba(255,255,255,.45);margin-top:30px;padding-top:18px;border-top:1px solid rgba(255,255,255,.1)}

/* process */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
.step{position:relative;padding:26px 22px;border:1px solid var(--line);border-radius:var(--r);background:#fff}
.step .n{font-family:var(--head);font-weight:700;font-size:.85rem;color:#fff;background:var(--ink);width:34px;height:34px;border-radius:50%;display:grid;place-items:center}
.step h3{font-size:1.1rem;margin:18px 0 8px}
.step p{font-size:.92rem;color:var(--muted)}
.step:not(:last-child)::after{content:"";position:absolute;top:43px;right:-17px;width:18px;height:1px;background:var(--line)}

/* why cards */
.why{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.why.five{grid-template-columns:repeat(5,1fr)}
.why-card{border:1px solid var(--line);border-radius:var(--r);padding:28px 24px;display:flex;flex-direction:column;gap:12px;min-height:280px}
.why-card:nth-child(5n+1){background:var(--cream)} .why-card:nth-child(5n+2){background:var(--rose)} .why-card:nth-child(5n+3){background:var(--mint)} .why-card:nth-child(5n+4){background:var(--ice)} .why-card:nth-child(5n+5){background:var(--soft)}
.why-card .n{font-family:var(--head);font-size:3rem;font-weight:300;color:#c9c9c9;line-height:1}
.why-card h3{font-size:1.25rem}
.why-card p{margin-top:auto;font-size:.94rem;color:var(--text)}

/* simple feature grid (problem / solution / partner services) */
.feat{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.feat.three{grid-template-columns:repeat(3,1fr)}
.feat.two{grid-template-columns:repeat(2,1fr)}
.fc{border:1px solid var(--line);border-radius:var(--r);padding:26px 24px;background:#fff;display:flex;flex-direction:column;gap:12px}
.fc .ic{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--soft);font-size:1.2rem}
.fc.bad .ic{background:#fee2e2}
.fc.good .ic{background:#dcfce7}
.fc h3{font-size:1.12rem}
.fc p{font-size:.93rem;color:var(--muted)}
.fc .fc-img{border-radius:12px;overflow:hidden;aspect-ratio:16/9;background:var(--soft-2);margin:-8px -8px 4px}
.fc .fc-img img{width:100%;height:100%;object-fit:cover}
.callout{margin-top:28px;padding:18px 22px;border-radius:12px;background:var(--rose);color:var(--ink);font-weight:600;text-align:center}

/* service blocks (services page) */
.sblock{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:56px 0;border-top:1px solid var(--line)}
.sblock:first-child{border-top:0;padding-top:0}
.sblock:nth-child(even) .sb-img{order:2}
.sb-img{border-radius:var(--r-lg);overflow:hidden;aspect-ratio:4/3;background:var(--soft-2)}
.sb-img img{width:100%;height:100%;object-fit:cover}
.sblock .num-tag{font-family:var(--head);font-weight:600;color:var(--muted)}
.sblock h2{font-size:clamp(1.7rem,3vw,2.4rem);margin:10px 0 14px}
.sblock p{color:var(--muted)}
.sblock .ticks{margin-top:22px}

/* testimonials */
.t-head{display:grid;grid-template-columns:1fr auto;gap:32px;align-items:end;margin-bottom:44px}
.rating{display:flex;align-items:center;gap:18px;border:1px solid var(--line);border-radius:var(--r);padding:18px 22px;background:#fff}
.rating b{font-family:var(--head);font-size:2.4rem;color:var(--ink);line-height:1}
.rating small{display:block;color:var(--muted);font-size:.85rem}
.tst-grid{columns:3;column-gap:18px}
.tst{break-inside:avoid;margin-bottom:18px}
.tst .stars{font-size:.88rem}
.tst .quote{margin-top:10px}
.tst.hidden{display:none}
.more-wrap{text-align:center;margin-top:12px}
.tp{display:flex;gap:16px;justify-content:center;flex-wrap:wrap;margin-top:22px;font-size:.88rem;color:var(--muted)}
.tp a{color:var(--ink);font-weight:600}

/* about */
.about{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:center}
.about-img{position:relative;border-radius:var(--r-lg);overflow:hidden;background:var(--soft)}
.about-img img{width:100%;aspect-ratio:319/340;object-fit:cover}
.about-badge{position:absolute;left:16px;bottom:16px;right:16px;background:rgba(255,255,255,.95);border-radius:12px;padding:14px 16px;display:flex;justify-content:space-between;align-items:center;gap:12px;font-size:.88rem}
.about-badge b{font-family:var(--head);color:var(--ink)}
.about h2{margin:14px 0 10px}
.about .kicker{color:var(--muted);font-style:italic}
.about p.body{margin-top:18px;font-size:1.04rem}
.about-cta{display:flex;gap:12px;margin-top:28px;flex-wrap:wrap}
.chips{display:flex;gap:10px;flex-wrap:wrap;margin-top:24px}
.chips span{display:inline-flex;align-items:center;gap:8px;border:1px solid var(--line);border-radius:99px;padding:8px 14px;font-size:.9rem;font-weight:500;color:var(--ink);background:#fff}
.chips span::before{content:"✓";font-weight:700;color:var(--good)}

/* about: who is Local SEO Guy */
.who-sec{padding:90px 0}
.who-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:64px;align-items:center}
.who-grid h2{font-size:clamp(2.1rem,4vw,3.2rem)}
.muted-h{color:var(--muted)}
.who-grid p.body{margin-top:18px;font-size:1.08rem;max-width:520px}
.who-points{display:grid;gap:14px}
.wp{display:flex;gap:16px;align-items:flex-start;padding:22px 24px;border:1px solid var(--line);border-radius:var(--r);background:#fff}
.wp:nth-child(1){background:var(--ice)} .wp:nth-child(2){background:var(--mint)} .wp:nth-child(3){background:var(--cream)}
.wp-ic{width:44px;height:44px;flex:none;border-radius:12px;background:#fff;display:grid;place-items:center;font-size:1.25rem;box-shadow:0 2px 8px rgba(0,0,0,.06)}
.wp h3{font-size:1.1rem}
.wp p{font-size:.94rem;color:var(--text);margin-top:4px}
@media (max-width:1080px){.who-grid{grid-template-columns:1fr;gap:32px}}
@media (max-width:640px){.who-sec{padding:64px 0}.wp{padding:18px}}

/* city links */
.city-links{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.city-link{display:grid;grid-template-columns:1fr auto;align-items:center;padding:22px 24px;border:1px solid var(--line);border-radius:var(--r);background:#fff;text-decoration:none;transition:transform .2s,box-shadow .2s}
.city-link:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.city-link b{font-family:var(--head);font-size:1.25rem;color:var(--ink)}
.city-link span{grid-row:2;font-size:.86rem;color:var(--muted)}
.city-link i{grid-row:span 2;font-style:normal;font-size:1.3rem;color:var(--ink)}
.city-group{font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin:28px 0 12px}
.city-group:first-child{margin-top:0}
@media (max-width:860px){.city-links{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.city-links{grid-template-columns:1fr}}

/* html sitemap + brand facts */
.smap{display:grid;grid-template-columns:repeat(4,1fr);gap:36px}
.smap h2{font-size:1rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}
.smap ul+h2{margin-top:28px}
.smap ul{list-style:none;display:grid;gap:8px}
.smap a{color:var(--ink);text-decoration:none;font-size:.93rem;line-height:1.4}
.smap a:hover{text-decoration:underline}
.facts{width:100%;border-collapse:collapse;margin-top:8px;font-size:.98rem}
.facts th,.facts td{text-align:left;vertical-align:top;padding:14px 16px;border-bottom:1px solid var(--line)}
.facts th{width:32%;color:var(--muted);font-weight:600}
.facts td{color:var(--ink)}
@media (max-width:1080px){.smap{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.smap{grid-template-columns:1fr}.facts th{width:40%}.facts th,.facts td{padding:12px 8px}}

/* entitymap */
.em-idx{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin:16px 0 40px}
.em-idx a{display:inline-block;font-size:.85rem;border:1px solid var(--line);border-radius:99px;padding:5px 12px;text-decoration:none;color:var(--ink)}
.em-idx a:hover{background:var(--soft)}
.em-ent{padding:28px 0;border-top:1px solid var(--line);scroll-margin-top:100px}
.em-ent h2{font-size:1.35rem;display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.em-type{font-family:var(--body);font-size:.7rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;background:var(--ink);color:#fff;border-radius:6px;padding:3px 8px}
.em-aka{font-size:.86rem;color:var(--muted);margin-top:4px}
.em-ent>p{margin-top:10px}
.em-ent h3{font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin:18px 0 8px}
.em-ent blockquote{border-left:3px solid var(--blue);background:var(--soft);padding:12px 16px;border-radius:0 10px 10px 0;margin-bottom:8px;font-size:.95rem}
.em-ent cite{display:block;font-style:normal;font-size:.8rem;margin-top:6px}
.em-rel{list-style:none;display:grid;gap:4px;font-size:.92rem}
.em-rel b{font-size:.75rem;letter-spacing:.05em;color:var(--muted)}

/* free tools */
.tools-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.tool-card{display:flex;flex-direction:column;gap:10px;padding:28px;border:1px solid var(--line);border-radius:var(--r-lg);background:#fff;text-decoration:none;transition:transform .2s,box-shadow .2s}
.tool-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.tc-ic{width:52px;height:52px;border-radius:14px;background:var(--soft);display:grid;place-items:center;font-size:1.5rem}
.tool-card:nth-child(1) .tc-ic{background:var(--mint)}.tool-card:nth-child(2) .tc-ic{background:var(--cream)}.tool-card:nth-child(3) .tc-ic{background:var(--ice)}.tool-card:nth-child(4) .tc-ic{background:var(--rose)}
.tool-card h3{font-size:1.25rem}
.tool-card p{color:var(--muted)}
.tc-go{margin-top:auto;font-weight:600;color:var(--blue)}
.tool{display:grid;gap:14px}
.tool label{font-size:.82rem;font-weight:600;color:var(--text)}
.tool input,.tool select,.tool textarea,.tool-out input,.tool-out textarea{width:100%;font:inherit;font-size:.95rem;padding:12px 14px;border:1px solid var(--line);border-radius:9px;background:var(--soft);color:var(--ink);margin-top:5px}
.tool-out textarea{resize:vertical}
.tool input:focus,.tool select:focus,.tool textarea:focus{outline:2px solid var(--blue);outline-offset:1px;background:#fff}
.tool-err{color:var(--bad);font-size:.88rem;min-height:1em}
.tool-help summary{font-size:.92rem;padding:10px 0;font-weight:600}
.tool-help p{font-size:.9rem;margin-top:0}
.tool-out{margin-top:24px}
.tool-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:18px;align-items:start}
.tool-out h3{font-size:1.02rem;margin-bottom:8px}
.qr{background:#fff;border:1px solid var(--line);border-radius:12px;padding:10px;max-width:280px}
.qr svg{width:100%;height:auto;display:block}
.tool-btns{display:flex;flex-wrap:wrap;gap:8px;margin-top:12px}
.tool-btns .btn{padding:10px 14px;font-size:.88rem}
.hc-q{border:0;border-bottom:1px solid var(--line);padding:14px 0}
.hc-q legend{font-weight:600;color:var(--ink);font-size:.98rem;line-height:1.45}
.hc-q legend span{color:var(--muted);margin-right:4px}
.hc-opts{display:flex;gap:10px;margin-top:10px;flex-wrap:wrap}
.hc-opts label{display:inline-flex;align-items:center;gap:6px;border:1px solid var(--line);border-radius:99px;padding:6px 14px;cursor:pointer;font-weight:500}
.hc-opts input{width:auto;margin:0}
.hc-opts label:has(input:checked){background:var(--ink);color:#fff;border-color:var(--ink)}
.hc-top{display:grid;grid-template-columns:auto 1fr;gap:28px;align-items:center}
.hc-score{font-family:var(--head);color:var(--muted);font-size:1.4rem}
.hc-score b{font-size:4rem;color:var(--ink);line-height:1}
.hc-grade{font-family:var(--head);font-size:1.5rem;color:var(--ink)}
.hc-meter{height:12px;border-radius:99px;background:var(--soft-2);overflow:hidden;margin-top:18px}
.hc-meter i{display:block;height:100%;width:0;transition:width .8s}
.hc-fixes{padding-left:1.2em;display:grid;gap:10px}
@media (max-width:860px){.tools-grid,.tool-grid{grid-template-columns:1fr}.hc-top{grid-template-columns:1fr;gap:8px}}

.rr-stars{display:flex;gap:6px;margin-top:6px}
.rr-star{font-size:2rem;line-height:1;background:none;border:0;cursor:pointer;color:#d6d9de;padding:0 2px}
.rr-star.on{color:#f5a623}
.rr-list,.gp-list{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.gp-item .badge{margin-bottom:8px}
.gp-item .hint{font-size:.84rem;color:var(--muted);margin-top:10px;line-height:1.5}
@media (max-width:860px){.rr-list,.gp-list{grid-template-columns:1fr}}

/* faq centre + blog filters */
.fq-search{width:100%;font:inherit;font-size:1.05rem;padding:16px 18px;border:1px solid var(--line);border-radius:12px;background:#fff;box-shadow:var(--shadow)}
.fq-search:focus{outline:2px solid var(--blue)}
.fq-count{font-size:.88rem;color:var(--muted);margin:14px 0 6px}
.fq-group h2{font-size:1.25rem;margin:36px 0 6px}
.fq-src{display:block;font-size:.8rem;color:var(--muted);margin:-14px 0 14px;text-decoration:none}
.fq-src:hover{text-decoration:underline}
.gl{padding:16px 0;border-bottom:1px solid var(--line);scroll-margin-top:100px}
.gl h3{font-size:1.1rem}
.gl p{color:var(--text);margin-top:4px}
.fq.is-hidden,.fq-group.is-hidden,.post.is-hidden{display:none}

/* articles */
.arts{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.art{text-decoration:none;display:flex;flex-direction:column;gap:12px}
.art-img{border-radius:var(--r);overflow:hidden;aspect-ratio:381/248;background:var(--soft)}
.art-img img{width:100%;height:100%;object-fit:cover;transition:transform .4s}
.art:hover .art-img img{transform:scale(1.04)}
.art h3{font-size:1.12rem;line-height:1.35}
.art span{font-size:.85rem;color:var(--muted)}
.art p{font-size:.92rem;color:var(--muted)}

/* blog cards */
.post{display:flex;flex-direction:column;text-decoration:none;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;transition:transform .2s,box-shadow .2s,border-color .2s}
.post:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#d8dce3}
.post-img{position:relative;aspect-ratio:16/9;overflow:hidden;background:var(--soft-2)}
.post-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.post:hover .post-img img{transform:scale(1.04)}
.post-topic{position:absolute;left:14px;top:14px;background:rgba(255,255,255,.95);color:var(--ink);font-size:.72rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:5px 10px;border-radius:6px;box-shadow:0 2px 8px rgba(0,0,0,.12)}
.post-body{display:flex;flex-direction:column;gap:10px;padding:20px 22px 22px;flex:1}
.post-meta{display:flex;gap:14px;font-size:.8rem;color:var(--muted)}
.post-meta span+span::before{content:"·";margin-right:14px}
.post h3{font-size:1.12rem;line-height:1.35}
.post p{font-size:.92rem;color:var(--muted);display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.post-more{margin-top:auto;padding-top:4px;display:inline-flex;align-items:center;gap:6px;font-size:.9rem;font-weight:600;color:var(--ink)}
.post-more svg{width:15px;height:15px;fill:none;stroke:currentColor;stroke-width:2.4;stroke-linecap:round;transition:transform .2s}
.post:hover .post-more svg{transform:translateX(4px)}
/* large featured post */
.post-feature .post-img{aspect-ratio:16/10}
.post-feature .post-body{padding:26px 28px 28px}
.post-feature h3{font-size:clamp(1.35rem,2.2vw,1.75rem);line-height:1.25}
.post-feature p{font-size:1rem;-webkit-line-clamp:4}
/* compact row post */
.post-row{flex-direction:row;align-items:stretch}
.post-row .post-img{flex:0 0 38%;aspect-ratio:auto;min-height:150px}
.post-row .post-topic{display:none}
.post-row .post-body{padding:16px 18px;gap:6px}
.post-row h3{font-size:1rem}
.post-row p{-webkit-line-clamp:2;font-size:.86rem}
/* layouts */
.blog-home{display:grid;grid-template-columns:1.15fr 1fr;gap:22px;align-items:stretch}
.blog-side{display:grid;gap:16px;grid-auto-rows:1fr}
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.blog-top{margin-bottom:28px}
.blog-top .post-feature{flex-direction:row}
.blog-top .post-feature .post-img{flex:0 0 55%;aspect-ratio:16/9.5}
.blog-top .post-feature .post-body{justify-content:center;padding:36px 40px}

/* faq */
.faq{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start}
details{border-bottom:1px solid var(--line)}
details:first-of-type{border-top:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-family:var(--head);font-weight:600;font-size:1.1rem;color:var(--ink)}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-weight:300;font-size:1.6rem;line-height:1;transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{padding:0 0 22px;color:var(--muted);max-width:640px;margin-top:-6px}

/* case study detail */
.cs-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:56px;align-items:start}
.cs-cover{border-radius:var(--r-lg);overflow:hidden;background:var(--soft-2);margin-top:-140px;position:relative;z-index:2;box-shadow:var(--shadow);border:1px solid var(--line)}
.cs-cover img{width:100%}
.cs-block{margin-top:44px}
.cs-block .tag{margin-bottom:10px}
.cs-block h2{font-size:clamp(1.5rem,2.6vw,2rem);margin-bottom:12px}
.cs-block p{font-size:1.04rem}
.cs-strat{display:grid;gap:14px;margin-top:6px}
.cs-strat .card h3{font-size:1.15rem;margin-bottom:8px}
.cs-strat .card p{font-size:.96rem;color:var(--muted)}
.cs-shots{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:6px}
.cs-shots img{border-radius:12px;border:1px solid var(--line);width:100%}
.cs-side{position:sticky;top:100px;display:grid;gap:16px}
.cs-side .card h3{font-size:1rem;margin-bottom:12px}
.cs-facts{display:grid;gap:10px;font-size:.93rem}
.cs-facts div{display:flex;justify-content:space-between;gap:12px;border-bottom:1px solid var(--line);padding-bottom:10px}
.cs-facts div:last-child{border-bottom:0;padding-bottom:0}
.cs-facts span{color:var(--muted)}
.cs-facts b{color:var(--ink);text-align:right}
.res-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:6px}
.res{border-radius:14px;padding:20px;background:var(--mint)}
.res:nth-child(4n+2){background:var(--ice)} .res:nth-child(4n+3){background:var(--cream)} .res:nth-child(4n+4){background:var(--rose)}
.res b{display:block;font-family:var(--head);font-size:1.9rem;color:var(--ink);line-height:1.05}
.res span{display:block;margin-top:6px;font-size:.9rem;color:var(--text)}
.res-extra{margin-top:16px}
.cs-nav{display:flex;justify-content:space-between;gap:16px;margin-top:56px;padding-top:28px;border-top:1px solid var(--line)}
.cs-nav a{text-decoration:none;font-weight:600;color:var(--ink)}
.cs-nav small{display:block;color:var(--muted);font-weight:400;font-size:.8rem}

/* article */
.art-meta{display:flex;align-items:center;gap:12px;margin-top:24px;color:rgba(255,255,255,.8);font-size:.92rem}
.art-meta img{width:40px;height:40px;border-radius:50%;object-fit:cover;object-position:top;background:#fff}
.art-meta b{color:#fff}
.art-cover{border-radius:var(--r-lg);overflow:hidden;margin-top:-130px;position:relative;z-index:2;box-shadow:var(--shadow);background:var(--soft-2)}
.art-cover img{width:100%;aspect-ratio:16/9;object-fit:cover}
.prose{margin-top:48px;font-size:1.08rem;line-height:1.8;color:#2b2b2b}
.prose>*+*{margin-top:1.1em}
.prose h2{font-size:clamp(1.5rem,2.6vw,1.95rem);margin-top:2em;line-height:1.25}
.prose h3{font-size:1.3rem;margin-top:1.7em;line-height:1.3}
.prose h4,.prose h5{font-size:1.1rem;margin-top:1.5em}
.prose ul,.prose ol{padding-left:1.3em}
.prose li+li{margin-top:.45em}
.prose li::marker{color:var(--ink)}
.prose a{color:var(--blue);text-underline-offset:3px}
.prose strong,.prose b{color:var(--ink)}
.prose hr{border:0;border-top:1px solid var(--line);margin:2em 0}
.prose img{border-radius:12px;margin:1.4em 0}
.author-box{display:flex;gap:22px;align-items:flex-start;margin-top:64px;padding:28px;border:1px solid var(--line);border-radius:var(--r-lg);background:var(--soft)}
.author-box img{width:72px;height:72px;border-radius:50%;object-fit:cover;object-position:top;flex:none;background:#fff}
.author-box h3{font-size:1.25rem;margin:4px 0 8px}
.author-box p{color:var(--muted);font-size:.96rem}

/* careers */
.jobs{display:grid;gap:14px}
.job{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center;border:1px solid var(--line);border-radius:var(--r);padding:24px 26px;background:#fff;transition:box-shadow .2s}
.job:hover{box-shadow:var(--shadow)}
.job h3{font-size:1.25rem}
.job p{color:var(--muted);font-size:.95rem;margin-top:8px;max-width:760px}
.badge{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;border-radius:6px;padding:4px 9px;margin-bottom:10px}
.badge.urgent{background:#fee2e2;color:var(--bad)}
.badge.open{background:var(--soft-2);color:var(--muted)}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:start}
.cinfo{display:grid;gap:14px}
.ci{display:flex;gap:16px;align-items:center;border:1px solid var(--line);border-radius:var(--r);padding:20px;text-decoration:none;background:#fff;transition:box-shadow .2s}
.ci:hover{box-shadow:var(--shadow)}
.ci .ic{width:48px;height:48px;border-radius:12px;background:var(--ink);display:grid;place-items:center;flex:none}
.ci .ic svg{width:22px;height:22px;stroke:#fff;fill:none;stroke-width:2}
.ci small{display:block;color:var(--muted);font-size:.82rem}
.ci b{color:var(--ink);font-family:var(--head);font-size:1.02rem;word-break:break-word}
.socials-light{display:flex;gap:10px;flex-wrap:wrap}
.socials-light a{width:42px;height:42px;border:1px solid var(--line);border-radius:50%;display:grid;place-items:center;background:#fff}
.socials-light a:hover{background:var(--ink)}
.socials-light a:hover svg{fill:#fff}
.socials-light svg{width:17px;height:17px;fill:var(--ink)}

/* forms */
form.lead{background:#fff;color:var(--ink);border-radius:20px;padding:28px;display:grid;gap:12px}
form.lead.bordered{border:1px solid var(--line);box-shadow:var(--shadow)}
form.lead h3{font-size:1.3rem}
form.lead .hint{font-size:.88rem;color:var(--muted);margin-top:-6px}
form.lead label{font-size:.8rem;font-weight:600;color:var(--text)}
form.lead input,form.lead select,form.lead textarea{width:100%;font:inherit;font-size:.95rem;padding:12px 14px;border:1px solid var(--line);border-radius:9px;background:var(--soft);color:var(--ink);margin-top:5px}
form.lead textarea{min-height:100px;resize:vertical}
form.lead input:focus,form.lead select:focus,form.lead textarea:focus{outline:2px solid var(--blue);outline-offset:1px;background:#fff}
.two{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.form-note{font-size:.76rem;color:var(--muted);text-align:center}
.form-ok{display:none;text-align:center;padding:40px 10px}
.form-ok b{display:block;font-family:var(--head);font-size:1.4rem;margin-bottom:8px}

/* final CTA */
.cta{border-radius:28px;padding:64px;color:#fff;position:relative;overflow:hidden;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;background:radial-gradient(600px 400px at 85% 0%,rgba(83,135,255,.5),transparent 60%),linear-gradient(150deg,#05091a,#0b1d4d 70%,#1338a0)}
.cta.single{grid-template-columns:1fr;text-align:center;justify-items:center}
.cta.single p{max-width:620px}
.cta h2{color:#fff}
.cta .tag{color:rgba(255,255,255,.65)}
.cta p{color:rgba(255,255,255,.78);margin-top:16px;font-size:1.05rem}
.cta ul{list-style:none;display:grid;gap:10px;margin-top:24px}
.cta li{display:flex;gap:10px;align-items:center;font-size:.96rem}
.cta li::before{content:"✓";width:22px;height:22px;flex:none;border-radius:50%;background:rgba(255,255,255,.15);display:grid;place-items:center;font-size:.72rem;font-weight:700}
.cta .btns{display:flex;gap:12px;margin-top:28px;flex-wrap:wrap}
.cta.single .btns{justify-content:center}
.cta .nop{margin-top:14px;font-size:.88rem;color:rgba(255,255,255,.6)}

/* footer */
footer.site{background:#000;color:#bbb;padding:80px 0 30px;margin-top:100px}
.foot{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:40px}
.foot h5{text-transform:uppercase;letter-spacing:.1em;font-size:.78rem!important;color:#8fb4ff!important}
.foot-contact{margin-top:22px}
@media (max-width:1080px){.foot{grid-template-columns:1fr 1fr 1fr}.foot-brand{grid-column:1/-1}}
@media (max-width:640px){.foot{grid-template-columns:1fr 1fr!important}.foot-brand{grid-column:1/-1}}
.foot h4{color:#fff;font-size:1.35rem;font-weight:600}
.foot h5{color:#fff;font-size:.9rem;margin-bottom:16px;font-weight:600}
.foot p{font-size:.94rem;margin:12px 0 22px;max-width:300px}
.foot ul{list-style:none;display:grid;gap:10px}
.foot a{color:#bbb;text-decoration:none;font-size:.93rem}
.foot a:hover{color:#fff}
.socials{display:flex;gap:10px;flex-wrap:wrap;margin-top:18px}
.socials a{width:38px;height:38px;border:1px solid #333;border-radius:50%;display:grid;place-items:center;transition:background .2s,border-color .2s}
.socials a:hover{background:#fff;border-color:#fff}
.socials a:hover svg{fill:#000}
.socials svg{width:16px;height:16px;fill:#ccc}
.copy{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;margin-top:60px;padding-top:24px;border-top:1px solid #222;font-size:.84rem;color:#777}

/* floating + mobile bar */
.float{position:fixed;right:20px;bottom:20px;z-index:60;display:flex;flex-direction:column;gap:10px}
.float a{width:54px;height:54px;border-radius:50%;display:grid;place-items:center;box-shadow:0 8px 24px rgba(0,0,0,.25);transition:transform .15s}
.float a:hover{transform:scale(1.07)}
.fl-wa{background:#25D366}
.fl-call{background:var(--ink)}
.mbar{display:none}

/* reveal */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}.logo-track{animation:none}*{transition:none!important;animation:none!important}}

/* ===== responsive ===== */
@media (max-width:1080px){
  .hero-grid,.grid-wrap,.svc-wrap,.about,.faq,.cta,.cs-grid,.contact-grid,.sblock{grid-template-columns:1fr;gap:44px}
  .sblock:nth-child(even) .sb-img{order:0}
  .bento{grid-template-columns:1fr 1fr}
  .bento .photo-card{grid-row:span 2}
  .steps{grid-template-columns:repeat(3,1fr)}
  .step::after{display:none}
  .why,.why.five,.feat{grid-template-columns:1fr 1fr}
  .feat.three{grid-template-columns:1fr 1fr}
  .why-card{min-height:220px}
  .nums{grid-template-columns:repeat(3,1fr)}
  .nums .num:nth-child(4){border-left:0;padding-left:0}
  .nums{row-gap:28px}

  .projects{grid-template-columns:repeat(3,1fr)}
  .tst-grid{columns:2}
  .foot{grid-template-columns:1fr 1fr}
  .svc-img{display:none}
  .svc-body .m-img{display:block;border-radius:14px;overflow:hidden;margin-top:18px;aspect-ratio:16/9}
  .svc-body .m-img img{width:100%;height:100%;object-fit:cover}
  .ba-wrap{max-width:560px}
  .cs-side{position:static}
}
@media (max-width:860px){
  .nav-links,header.site .btn-cta{display:none}
  .menu-btn{display:block}
  .nav-links.open{display:flex;flex-direction:column;align-items:flex-start;position:absolute;top:76px;left:0;right:0;background:#fff;color:var(--ink);padding:22px 24px 28px;gap:18px;box-shadow:0 12px 24px rgba(0,0,0,.1)}
  .hero-stats{grid-template-columns:1fr 1fr}
  .proof{grid-template-columns:1fr 1fr}
  .svc2-head{grid-template-columns:1fr;gap:16px;margin-bottom:36px}
  .blog-home{grid-template-columns:1fr}
  .blog-grid{grid-template-columns:1fr 1fr}
  .blog-top .post-feature{flex-direction:column}
  .blog-top .post-feature .post-img{flex:none}
  .blog-top .post-feature .post-body{padding:26px 28px}
  .goals{grid-template-columns:repeat(3,1fr)}
  .svc3{grid-template-columns:1fr;gap:32px;padding:48px 0}
  .svc3 .svc3-media,.svc3:nth-child(even) .svc3-media{aspect-ratio:16/10;order:-1}
  .svc2{grid-template-columns:1fr;gap:18px}
  .svc2-tabs{flex-direction:row;overflow-x:auto;gap:8px;padding-bottom:6px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none}
  .svc2-tabs::-webkit-scrollbar{display:none}
  .svc2-tab{flex:none;width:auto;padding:10px 14px;gap:10px;scroll-snap-align:start}
  .svc2-tab small{display:none}
  .svc2-tab .n{width:30px;height:30px;font-size:.75rem}
  .svc2-tab b{font-size:.92rem;white-space:nowrap}
  .svc2-tab.active{transform:none}
  .pf:nth-child(3){border-left:0}
  .pf:nth-child(n+3){border-top:1px solid rgba(255,255,255,.1)}
  .cases{grid-template-columns:1fr}
  .t-head{grid-template-columns:1fr}
  .arts{grid-template-columns:1fr 1fr}
  .projects{grid-template-columns:1fr 1fr}
  .job{grid-template-columns:1fr}
}
@media (max-width:640px){
  .wrap{padding:0 16px}
  section{padding:72px 0}
  .hero{padding-top:120px}
  .page-hero{padding:130px 0 70px}
  .hero-stats{margin-top:52px}
  .proof{margin:48px 0 36px}
  .svc2-list{grid-template-columns:1fr}
  .blog-grid{grid-template-columns:1fr}
  .post-row .post-img{flex-basis:34%;min-height:120px}
  .post-row p{display:none}
  .post-feature .post-body{padding:20px}
  .goals{grid-template-columns:1fr 1fr}
  .goal{padding:16px 14px}
  .g-q{font-size:.92rem}
  .svc3-list{grid-template-columns:1fr}
  .subnav{top:76px}
  .proofchip{left:12px;right:12px;bottom:12px;padding:12px 14px}
  .proofchip b{font-size:1.35rem}
  .svc2-body{padding:22px 20px 24px}
  .svc2-body h3{font-size:1.3rem}
  .pf{padding:18px 16px;min-height:200px}
  .pf-top{margin-bottom:14px}
  .pf-tag{display:none}
  .pf b{font-size:1.9rem}
  .pf-l{font-size:.82rem}
  .faces img,.faces span{width:30px;height:30px;margin-left:-8px}
  .stars-lg{font-size:1rem;letter-spacing:2px}
  .hs b{font-size:1.75rem}
  .bento,.why,.why.five,.arts,.steps,.feat,.feat.three,.feat.two,.cs-shots{grid-template-columns:1fr}
  .bento .photo-card{grid-row:auto;min-height:380px}
  .nums,.nums.n3{grid-template-columns:1fr 1fr}
  .nums .num,.nums .num:nth-child(4){padding:4px 0 4px 16px;border-left:1px solid var(--nl)}
  .nums .num:nth-child(odd){padding-left:0;border-left:0}
  .nums .num:last-child:nth-child(odd){grid-column:span 2}
  .band{padding:44px 0 32px}
  .tst-grid{columns:1}
  .cta{padding:36px 20px;border-radius:22px}
  .two{grid-template-columns:1fr}
  .foot{grid-template-columns:1fr}
  .case-nums b{font-size:1.1rem}
  .gstats b{font-size:1.35rem}
  .res-grid{grid-template-columns:1fr 1fr}
  .res b{font-size:1.4rem}
  .cs-cover{margin-top:-60px}
  .art-cover{margin-top:-110px}
  .author-box{flex-direction:column}
  .prose{font-size:1.02rem}
  .float{bottom:84px}
  .mbar{display:grid;grid-template-columns:1fr 1fr;gap:10px;position:fixed;left:0;right:0;bottom:0;z-index:55;background:#fff;padding:10px 16px calc(10px + env(safe-area-inset-bottom));box-shadow:0 -6px 20px rgba(0,0,0,.08)}
  .mbar .btn{padding:12px 10px;font-size:.9rem}
  footer.site{padding-bottom:100px}
}