Case Study #6 - 7even Cosmetics
Objective
Launch and grow the 7even Cosmetics brand with organic social media, marketing strategy, and influencer collaborations—to build trust and drive sales.
Initial Challenges
- New entrant in the highly competitive beauty/skincare market
- Low digital visibility and inconsistent branding
- No structured sales funnel or influencer program
- Needed brand credibility fast
7even Cosmetics
Business
Vegan skincare & cosmetics
Niche
Our Strategy
Our StrategySocial Media Management
- Rebranded the Instagram layout with a soft, natural aesthetic
- Created a content calendar with product reels, ingredient highlights, and community engagement
- Used beauty-niche hashtags and "saveable" educational content
Influencer Marketing Campaigns
- Reached out to micro and mid-tier beauty influencers
- Provided PR kits and custom discount codes
- Collected UGC (User-Generated Content) to repost and build trust
- Measured ROI by tracking DMs and coupon usage
Funnel & CTA Optimization
- Used "DM to Buy" strategy for lead gen
- Boosted reels and stories for strategic reach
- Implemented WhatsApp link-in-bio for frictionless conversion
Optimization & Scaling
- A/B tested creatives (art-focused thumbnails vs instructor intro)
- Retargeted visitors via dynamic ads
- Used testimonials from 1500+ students to build credibility
🚀 Results
0 to 7,500+
Follower Growth
12k to 35k+
Views Count
2x
increase in DMs for product inquiries