Case Study #7 - Obe2Slim
Objective
Build a strong, consistent brand presence across multiple cities and drive leads through SEO, social media marketing, and paid ads.
Initial Challenges
- Weak online visibility and inconsistent brand identity
- No proper digital funnel for lead generation
- Outdated or under-optimized website
- Needed consistent clinic-level content and marketing coordination
Obe2Slim
Business
Weight Loss & Wellness Clinics
Niche
Multiple across India
Locations
Our Strategy
Our StrategySEO Optimization
- Location-based SEO for clinic visibility
- Keyword targeting for “weight loss clinic”, “non-surgical fat loss”, and city-specific services
- On-page & off-page SEO improvements, including backlink building
Social Media Marketing (SMM)
- Created and managed accounts
- Consistent branding
- Informative reels, transformation stories, testimonials
- Used social engagement to funnel users into lead capture flows (DM, WhatsApp)
Paid Ads (Meta & Search Platforms)
- Ran multiple campaigns per city with hyper-local targeting
- Designed copy & creatives
- Handled ad management end-to-end including budget optimization
Creative Content Coordination
- Collaborated with the video team for scriptwriting and production
- Built scripts for explainer videos, transformation stories, and doctor intros
🚀 Results
Numbers (or Stats)
- 2,000+ high-intent leads generated across multiple locations
- Achieved steady monthly conversion spikes from each campaign
- Branded video content improved social engagement by over 250%
- Multi-channel ads + SEO created a self-sustaining lead engine
- Inquiries through Instagram & Facebook DMs tripled
