Case Study #1 - Vinitas Boutique
Initial Challenges
- Very limited digital presence
- Only ~1,000 followers
- No structured content strategy
- Minimal organic reach and zero viral content
- Weak local brand awareness despite a physical store presence
Vinitas Boutique Store
Business
Boutique Accessories
Niche
Coimbatore, TN
Location
Our Strategy
We implemented a growth-first Instagram strategy paired with SEO and ads
Social Media
- Reel-first creative strategy (handmade & festive product shoots)
- Daily posting with trend-adapted hashtags
- Brand color & theme consistency
- Influencer engagement and tagging strategy
- Data-backed content planning using audience insights
SEO & Google Ads
- Local SEO + GMB Optimization
- Google Display Ads + geo-targeting
- Keyword research for gift-related seasonal traffic
🚀 Results
1,000 → 42.7K+
Followers Gained
1.8 Million+
Total Reels Views
867,420
Accounts Reached
More than 20+ daily
Sales
88.7%
Views came from non-followers
Reels with 100K+ views
Converted into repeat customer traffic