Objective
Sell online courses to aspiring digital artists by leveraging paid advertising and automation tools to attract, nurture, and convert high-intent audiences efficiently. The objective focuses on scalable lead generation, optimized ad funnels, and automated follow-ups to drive consistent course enrollments.
Challenge
Lacked a structured Facebook Ads funnel, resulting in inefficient traffic conversion. The website was not optimized to convert visitors into course signups, and proper conversion tracking was missing. Additionally, a scalable acquisition strategy was needed to reach aspiring digital art learners beyond Instagram and expand audience reach effectively.
Our Strategy 🎯
Facebook Ads Funnel Creation
Facebook Ads funnel with TOFU–MOFU–BOFU structure, reels-based awareness, testimonial-led engagement, and direct-response ads optimized for course sales.
Audience Targeting
Audience targeting using creative interests, Instagram engager lookalikes, and geo-filtered campaigns focused on India and English-speaking audiences for higher relevance and conversions.
Website Conversion Setup
Website conversion setup with Meta Pixel integration, custom conversions, and accurate event tracking to measure performance and optimize ad-driven user actions.
Optimization & Scaling
Optimization and scaling through A/B-tested creatives, dynamic retargeting ads, and testimonial-driven credibility building using student success stories to improve conversions and performance.
🚀 Results
- 1,500+ Paid students
- 3.5x ROAS Achieved
- 4.8% Click-Through Rates Increases
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