Objective
Run and optimize Google Ads campaigns to scale product sales across international markets while focusing on efficient budget allocation, strong ROAS, and consistent brand positioning. The objective emphasizes data-driven optimization, audience targeting, and performance monitoring to support growth without compromising brand prestige.
Challenge
Positioning a luxury perfume brand in a highly competitive global market while preserving brand prestige. The challenge involved balancing premium brand visibility with performance-driven marketing outcomes and building a scalable Google Ads campaign structure capable of supporting multiple international regions efficiently.
Our Strategy 🎯
Full Funnel Campaign Structure
Full-funnel ad strategy with branded and non-branded search, shopping ads, display and YouTube campaigns, plus advanced audience segmentation for targeting and remarketing.
Optimization & Data-Driven Scaling
Optimization and data-driven scaling using ROAS-based bidding, Target CPA adjustments, Google Analytics with enhanced ecommerce tracking, and continuous A/B testing.
Geo & Device Segmentation
Geo and device segmentation with localized GCC and Europe ad copy, mobile-first creatives, and performance tracking across high-intent cities versus global cold audiences.
🚀 Results
- $116 Million in Total Sales via Google Ads campaigns
- ROAS: Maintained between 4.8x to 7.2x
- Conversion Rate: 3.7% average
- International reach: Multi-region targeting success
- Retargeting campaigns delivered 28% of total conversions
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