SPP Silks Coimbatore
INTRODUCTION
I help local businesses improve their visibility on Google Search and Maps through strategic Google Business Profile optimization and Local SEO. The focus is on increasing high-intent actions like calls, direction requests, and store visits while building consistent long-term local visibility.
Client:
SPP Silks Coimbatore
Services:
Local SEO & Google Business Profile Optimization
OBJECTIVE
Increase store visibility across Google Search and Maps for a high-footfall retail brand while improving customer engagement, direction requests, and in-store visit intent through Local SEO optimization and consistent Google Business Profile management.
CHALLENGE
Despite being an established retail business, the brand faced challenges maintaining consistent growth in local engagement at scale. The business needed stronger optimization for Google Maps discovery, better visibility for nearby searches, and improved conversion from profile views into real customer actions like calls and store visits.
STRATEGY
Local SEO
Implemented localized keyword targeting, profile activity optimization, direction-focused engagement improvements, and ongoing performance monitoring to improve high-intent customer actions and sustain growth for a high-volume retail store.
GMB Optimization
Optimized the Google Business Profile with updated business information, keyword-focused descriptions, product/category enhancements, consistent media uploads, and improved local relevance signals to strengthen Search and Maps visibility.
RESULTS
- 2,270 Business Profile Interactions
- 1,663 Google Maps Direction Requests
- +3.2% Growth in Profile Interactions (YoY)
- +3.7% Growth in Direction Requests (YoY)
- Strong increase in high-intent customer actions from Google Search & Maps
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