Busypencil
INTRODUCTION
I help creators, educators, and online businesses scale revenue through performance marketing strategies focused on Meta Ads, conversion funnels, and audience targeting.
Client:
Busypencil
Services:
Meta Ads & Funnel Optimization
OBJECTIVE
Generate online course sales and scale digital art education programs using paid advertising, conversion tracking, and optimized sales funnels.
CHALLENGE
The business lacked a structured Facebook Ads funnel, website traffic was not converting efficiently, and there was no proper tracking setup for purchases or lead actions. The brand also needed a scalable strategy to reach audiences outside Instagram.
STRATEGY
Meta Ads Funnel
Built a complete TOFU–MOFU–BOFU funnel using creative-focused awareness campaigns, engagement ads, testimonial-based retargeting, and direct-response conversion campaigns.
Conversion Optimization
Integrated Meta Pixel tracking, custom conversions, retargeting flows, audience segmentation, and A/B testing for creatives and ad formats to improve conversion efficiency.
RESULTS
- 1,500+ Paid Students Generated
- 3.5x ROAS Across Campaigns
- 4.8%+ Average CTR
- 37% Reduction in Cost Per Conversion
- Organic Instagram growth through retargeting campaigns
Ready to Grow Your Business Revenue?
Don't get left behind
No contracts. No overhead. Just seamless execution under your brand name.