Paris Perfume
INTRODUCTION
I help ecommerce brands scale sales through high-performance Google Ads strategies focused on ROAS, conversion optimization, and multi-channel campaign management across Search, Shopping, and Display networks.
Client:
Paris Perfume
Services:
Google Ads & Ecommerce Advertising
OBJECTIVE
Scale online perfume sales across international markets while maintaining strong ROAS and balancing luxury brand positioning with performance-driven advertising.
CHALLENGE
The luxury fragrance market was highly competitive across multiple countries. The business required a scalable Google Ads strategy capable of maintaining profitability while expanding into international markets and increasing customer acquisition.
STRATEGY

Google Ads Campaign
Built full-funnel Search, Shopping, Display, and remarketing campaigns targeting high-intent fragrance keywords, luxury audiences, and region-specific customer segments.

Optimization & Scaling
Implemented ROAS-focused bidding strategies, audience segmentation, conversion tracking, mobile-first creatives, and ongoing A/B testing for ad copy, offers, and product creatives.


