Objective
Increase visibility and student inquiries for pharmacy courses through organic search optimization and targeted paid advertising, with a strong focus on capturing demand during peak admission seasons. This objective prioritizes improved search presence, relevant keyword targeting, and high-intent lead generation across digital channels.
Challenge
Faced stiff competition from both private and government pharmacy colleges while struggling to rank for high-intent keywords like “best pharmacy college” and course-specific terms. The website had low domain authority and an outdated SEO structure, limiting organic visibility. Additionally, Google Ads campaigns lacked proper setup and performance tracking, making it difficult to measure results or optimize for inquiries.
Our Strategy 🎯
SEO Strategy
SEO strategy optimizing pages for targeted keywords, structured academic content, local SEO schema with map embeds, and strong internal linking across admission and faculty pages.
Google Ads Campaigns
Google Ads campaigns focused on lead generation, optimized landing pages with conversion tracking, and targeted Search plus Display ads with geographic focus on Gujarat.
🚀 Results
- Ranked #1 for “Best Pharmacy College in Bharuch”
- Site appeared in rich snippets (Google's featured panels)
- 300+ student inquiries via organic & paid campaigns
- Cost per lead reduced by 27% through ad optimization
- 60% increase in organic traffic within 6 weeks
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