Local SEO for Businesses with More Than One Branch

Opening a second or third branch is exciting. But I often see the same mistake: the new branch gets no proper Google presence, and customers near it keep finding the old one — or a competitor. Each branch needs to be found on its own.

1. One Google Business Profile per branch

• Every branch where customers visit should have its own profile, with its own address, phone number and hours.
• Use the same business name on all of them. If you want to show the area, Google allows it only if it’s part of your real branding (for example on the shop board).
• Manage them together in one account using a business group, so you don’t lose access when staff change.

2. A separate page on your website for each branch

Send each profile to its own page, not just the home page. Each branch page should have:

• The full address, phone number, WhatsApp and opening hours.
• A map and simple directions (“next to the bus stand”).
• Photos of that branch — outside and inside.
• Reviews or stories from customers of that branch.

3. Keep details the same everywhere

Your branch name, address and phone number should match on Google, your website, Facebook, Justdial and other directories. Mismatched details confuse Google and customers.

4. Reviews for every branch

Each branch builds its own reputation. Give each branch its own review link and QR card — my free review link and QR tool makes one for each location in a minute. Track which branch is getting reviews and which needs a push.

5. Track each branch separately

• Compare calls, directions and enquiries for each branch every month.
• Use tracking links on each profile so you know which branch’s visitors come to your website — try the free GBP UTM builder.
• If one branch is behind, check its categories, photos and reviews first.

Common mistakes

• One profile with two addresses written in the description.
• All branches using the same head-office phone number.
• A new branch with no photos or reviews for months.

Planning a new branch or struggling with an existing one? Book a free strategy session and we’ll map out a plan for every location.