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Read articleEvery admission season, students and parents in Bharuch open Google and type something like “best pharmacy college in Bharuch”. The colleges that appear first get the calls. The rest get forgotten.
This is the story of a pharmacy college I worked with — what was holding it back, what we did, and what any institute or local business can learn from it.
The problem: strong competition, weak visibility
The college was competing with both private and government colleges. Its website had an outdated SEO structure, so it didn’t show up well for the searches students were making. And there were no Google Ads campaigns set up properly for admissions or lead generation.
In short: students were searching, but the college wasn’t where they were looking.
What we changed
We worked on two things at the same time — one for the long term, one for right now.
- SEO for the long term. Course pages, admission information and faculty pages were optimized around what students actually search for, along with local SEO for Bharuch.
- Google Ads for admission season. Search and Display campaigns targeting admission keywords, so the college appeared immediately while SEO was building up.
- Better landing pages. When someone clicked, they landed on a page that answered their questions and made it easy to enquire.
- Proper lead tracking. Every inquiry was tracked, so we knew which searches and ads actually worked.
The results
- #1 on Google for “Best Pharmacy College in Bharuch”
- 300+ student inquiries generated
- +60% organic traffic within 6 weeks
- 27% lower cost per lead
What you can learn from this
- Search like your customer. Type what they would type — “best … in [your city]” — and see who shows up. That’s your real competition.
- Use SEO and ads together. Ads bring results now; SEO keeps bringing them later at no cost per click.
- Make one clear page per offer. One course, one service, one page — with a simple way to contact you.
- Track every inquiry. If you don’t know where leads come from, you can’t spend smarter.
Read the full pharmacy college case study, or see my work in Bharuch. Want the same approach for your institute or business? Book a free strategy session.
