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Case Study 8

Online Education Brand

A complete Meta Ads funnel with proper tracking that turned a digital art brand into 1,500+ paid students.

Meta AdsFunnel OptimizationOnline
Online Education Brand case study
/ Introduction

I help creators, educators, and online businesses scale revenue through performance marketing strategies focused on Meta Ads, conversion funnels, and audience targeting.

/ Objective

The goal

Generate online course sales and scale digital art education programs using paid advertising, conversion tracking, and optimized sales funnels.

/ Challenge

The challenge

The business lacked a structured Facebook Ads funnel, website traffic was not converting efficiently, and there was no proper tracking setup for purchases or lead actions. The brand also needed a scalable strategy to reach audiences outside Instagram.

/ Strategy

The strategy

Meta Ads Funnel

Built a complete TOFU–MOFU–BOFU funnel using creative-focused awareness campaigns, engagement ads, testimonial-based retargeting, and direct-response conversion campaigns.

Conversion Optimization

Integrated Meta Pixel tracking, custom conversions, retargeting flows, audience segmentation, and A/B testing for creatives and ad formats to improve conversion efficiency.

/ Results

The results

1,500+Paid Students Generated
3.5xROAS Across Campaigns
4.8%+Average CTR
−37%Cost Per Conversion
  • Organic Instagram growth through retargeting campaigns
/ Proof

Performance screenshots

Online Education Brand: Digital artwork from the courseOnline Education Brand: Founder creating digital art
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