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Case Study 7

Perfume Brand

Full-funnel Google Ads across Search, Shopping and Display — scaling luxury fragrance sales across multiple countries.

Google AdsEcommerce AdvertisingInternational
Perfume Brand case study
/ Introduction

I help ecommerce brands scale sales through high-performance Google Ads strategies focused on ROAS, conversion optimization, and multi-channel campaign management across Search, Shopping, and Display networks.

/ Objective

The goal

Scale online perfume sales across international markets while maintaining strong ROAS and balancing luxury brand positioning with performance-driven advertising.

/ Challenge

The challenge

The luxury fragrance market was highly competitive across multiple countries. The business required a scalable Google Ads strategy capable of maintaining profitability while expanding into international markets and increasing customer acquisition.

/ Strategy

The strategy

Google Ads Campaign

Built full-funnel Search, Shopping, Display, and remarketing campaigns targeting high-intent fragrance keywords, luxury audiences, and region-specific customer segments.

Optimization & Scaling

Implemented ROAS-focused bidding strategies, audience segmentation, conversion tracking, mobile-first creatives, and ongoing A/B testing for ad copy, offers, and product creatives.

/ Results

The results

$116Min Sales Generated Through Google Ads
4.8x–7.2xROAS Maintained
3.7%Average Conversion Rate
28%of Total Conversions Through Retargeting
  • Successful multi-region campaign scaling
/ Proof

Performance screenshots

Perfume Brand: Google Ads Performance Max campaign reportPerfume Brand: Google Ads campaign performance overview
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