How an Ecommerce Store Grew Its Organic Traffic 10x

Many online stores pay for every visitor through ads. This store wanted something different: free, steady traffic from Google. Here’s how that happened.

The problem

The store had low organic visibility and weak rankings. Product pages weren’t optimized, the website needed technical fixes, and almost no long-tail searches were bringing in visitors.

What we changed

• Better product pages. Clear titles, meta descriptions, product schema, optimized images and helpful product text.
• Buying guides and helpful posts. Articles answering the questions shoppers ask before they buy.
• Technical fixes. Faster pages, better mobile experience and proper indexing.

The results

• 10x increase in organic traffic
• +1,115% growth in new users
• +620% increase in user engagement
• +625% growth in website views

What you can learn

• Write product titles people search for. “Men’s cotton kurta – navy” beats “Product 1023”.
• Answer questions in blog posts. “How to choose…” and “X vs Y” posts bring buyers who are still deciding.
• Check your speed on mobile. A slow store loses shoppers before the page even loads.

Read the full ecommerce case study.