How a Perfume Brand Scaled Google Ads Across Countries and Stayed Profitable
A real Google Ads story: full-funnel campaigns that kept a luxury perfume brand profitable at 4.8x–7.2x ROAS while expanding into new markets.
Read articleAn online education brand teaching digital art had a great product and an engaged Instagram following. But ads weren’t turning into course sales. Here’s what changed.
The problem
There was no structured Facebook Ads funnel. Website traffic wasn’t converting, there was no proper tracking for purchases or leads, and the brand needed to reach people beyond its existing Instagram audience.
What we changed
- A three-step funnel. Awareness ads to introduce the brand, engagement ads to build interest, and direct sales ads for people ready to buy.
- Testimonials in retargeting. People who had shown interest saw real student stories.
- Proper tracking. Meta Pixel and custom conversions, so we knew exactly which ads produced students.
- Constant testing. Different creatives and ad formats tested against each other.
The results
- 1,500+ paid students
- 3.5x return on ad spend
- 4.8%+ average click-through rate
- 37% lower cost per conversion
What you can learn
- Don’t ask strangers to buy immediately. Introduce, build trust, then sell.
- Use real stories. Testimonials work better than any slogan.
- Track before you scale. Without tracking, you’re guessing with your money.
Read the full online education case study.
