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Read articleGrowing ad spend is easy. Growing it while staying profitable is the hard part. This luxury perfume brand wanted to expand into new countries without losing its returns.
The problem
The fragrance market is very competitive across countries. The brand needed a Google Ads approach that could scale into new markets while protecting profit and its luxury image.
What we changed
- Full-funnel campaigns. Search, Shopping, Display and remarketing working together.
- Region-specific targeting. Different audiences and keywords for each market.
- Bidding for profit. ROAS-focused bidding instead of chasing clicks.
- Ongoing testing. Ad copy, offers and product creatives tested continuously, mobile-first.
The results
- $116 million in sales generated through Google Ads
- 4.8x–7.2x return on ad spend maintained
- 3.7% average conversion rate
- 28% of conversions came from retargeting
What you can learn
- Remarketing is not optional. Over a quarter of sales came from people who visited before.
- Treat each market differently. What works in one country may not work in another.
- Measure profit, not clicks. ROAS tells you if ads are actually paying off.
Read the full perfume brand case study.
